It is amazing how Africa social network sites have slowly replaced the old methods of socializing. People are able to talk and share life moments by use of pictures, even better is the chat system which allows a one on one conversation with a friend. Apart from socializing, this sites have now set a platform for businesses to effectively market their products thus the traditional ways like advertising using brochures, television, flyers and even in the news papers are becoming unpopular.
As opposed to the older methods, marketing is in many sites free thus supportive to small businesses by relieving the burden of advertisement costs. The flexibility of social media to accommodate marketing materials like videos and audio also gives it more preference to businesses regardless of the size. Many at times all these is achieved at no cost or a minimal price where applicable.
This type of platform is beneficial in terms of accessibility. In most cases, there is never a restriction on who is entitled to use the media and many sites would wish to host businesses. This puts especially small business owners at a level play field with their large counterparts in terms of promotion of products offered.
There is no much skill required to be able to use socializing sites for marketing. Knowledge of the basic computer studies and how to use the internet are the most important skills. This enables a person to operate from anywhere be it at home or office and due to the invention of smart phones, a person can also update even while shopping.
It is easy to access a wider coverage in terms of numbers of potential customers with not much effort. In comparison to the earlier options like billboards and posters, it is very labor- intensive and costly to reach a wider space. Social sites therefore offer a better option as the media is accessed in an unbelievable wider area.
Traditional methods give a one way channel of communication between the potential customer and the businessman. This is not the case with use of these sites because the businessperson is able to interact with his potential customers or already existing customers and gets their views. They use these views to improve his marketing skills online hence creating a two way communication between him and them.
Social sites offer flexibility in editing the message to be shared if need be unlike the traditional way where when a message is written or recorded it is hard to change it. This is because of the extra cost involved to do that. Sometimes an entrepreneur will update his profile and miss an important detail, all he has to do is just click on editing and then he will fix whatever he needed to write and then reposts.
The benefits of business promotion through the Africa social network are numerous and evident. Despite the achievements made by this change in business tact, some of the old businesses are still skeptical to embrace the modern way of doing things. Therefore, the option is always with the investor but for the sake of the merits of technology in trade, it is a worthy trend to follow to achieve the desired growth in whatever venture pursued.
As opposed to the older methods, marketing is in many sites free thus supportive to small businesses by relieving the burden of advertisement costs. The flexibility of social media to accommodate marketing materials like videos and audio also gives it more preference to businesses regardless of the size. Many at times all these is achieved at no cost or a minimal price where applicable.
This type of platform is beneficial in terms of accessibility. In most cases, there is never a restriction on who is entitled to use the media and many sites would wish to host businesses. This puts especially small business owners at a level play field with their large counterparts in terms of promotion of products offered.
There is no much skill required to be able to use socializing sites for marketing. Knowledge of the basic computer studies and how to use the internet are the most important skills. This enables a person to operate from anywhere be it at home or office and due to the invention of smart phones, a person can also update even while shopping.
It is easy to access a wider coverage in terms of numbers of potential customers with not much effort. In comparison to the earlier options like billboards and posters, it is very labor- intensive and costly to reach a wider space. Social sites therefore offer a better option as the media is accessed in an unbelievable wider area.
Traditional methods give a one way channel of communication between the potential customer and the businessman. This is not the case with use of these sites because the businessperson is able to interact with his potential customers or already existing customers and gets their views. They use these views to improve his marketing skills online hence creating a two way communication between him and them.
Social sites offer flexibility in editing the message to be shared if need be unlike the traditional way where when a message is written or recorded it is hard to change it. This is because of the extra cost involved to do that. Sometimes an entrepreneur will update his profile and miss an important detail, all he has to do is just click on editing and then he will fix whatever he needed to write and then reposts.
The benefits of business promotion through the Africa social network are numerous and evident. Despite the achievements made by this change in business tact, some of the old businesses are still skeptical to embrace the modern way of doing things. Therefore, the option is always with the investor but for the sake of the merits of technology in trade, it is a worthy trend to follow to achieve the desired growth in whatever venture pursued.
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