Running a tertiary academic institution requires a lot of money, the state tries to subsidies these costs but their contribution is just not enough, the student s fees too can t cover all the academic costs. As an academic institution, there are always research projects taking place that may require expensive labs and money, some facilities will need to be improved or maintained, the institution may want to expand to be able to cater for all student s need and the quality of education should be constantly improved. These institutions have come up with ways of raising money from third parties, one way of doing that is through higher education unique fundraising events.
Three factors make fundraisers struggle with attaining and retaining donors. The first one is the use of big data by large companies like Amazon and other non-profit organizations, it allows them to create personalized marketing and also to find insights about their potential donors.
Hence, institutions have to adopt the use of data science, predictive modeling, statistics and etc. To build models which will help them identify people who are likely to donate money to their cause and individualize their marketing. Time and money should not be spent on marketing in the wrong direction.
Another important thing to look at is how the institutions connect to possible donors. Fortunately, in this age, messages can be passed around throughout the world in just a matter of seconds, but will it reach the right people? Over two billion people are on social channels like Facebook and Linkedin, so digital advertising and social media pages may be used to reach these people. For personalized marketing, institutions may go directly to sending emails to targeted donors.
People want to donate money when they want to and they want to decide for themselves how much they want to give away. If the fundraising projects doesn t give them that freedom, they some will withdraw from donating. So, the type of fundraising that tells people how much they should donate should be avoided.
To make people support you and donate money to help you achieve your goal, you should set your objectives clear to them. Tell them what you re planning to do with their money, make them see how they can benefit from this or how the world as a whole can benefit from your objectives.
Most people don t think that academic institutions need donations just like other charity organizations, they don t see the importance of giving to universities while there are people out there dying of cancer and other incurable diseases. It is, therefore, these institutions duty to make it clear to the public that most of the research they make involve finding solutions to real-world problems.
Thanks to technology, higher institutions can now conduct direct marketing to possible donors and send messages to millions of people.
Three factors make fundraisers struggle with attaining and retaining donors. The first one is the use of big data by large companies like Amazon and other non-profit organizations, it allows them to create personalized marketing and also to find insights about their potential donors.
Hence, institutions have to adopt the use of data science, predictive modeling, statistics and etc. To build models which will help them identify people who are likely to donate money to their cause and individualize their marketing. Time and money should not be spent on marketing in the wrong direction.
Another important thing to look at is how the institutions connect to possible donors. Fortunately, in this age, messages can be passed around throughout the world in just a matter of seconds, but will it reach the right people? Over two billion people are on social channels like Facebook and Linkedin, so digital advertising and social media pages may be used to reach these people. For personalized marketing, institutions may go directly to sending emails to targeted donors.
People want to donate money when they want to and they want to decide for themselves how much they want to give away. If the fundraising projects doesn t give them that freedom, they some will withdraw from donating. So, the type of fundraising that tells people how much they should donate should be avoided.
To make people support you and donate money to help you achieve your goal, you should set your objectives clear to them. Tell them what you re planning to do with their money, make them see how they can benefit from this or how the world as a whole can benefit from your objectives.
Most people don t think that academic institutions need donations just like other charity organizations, they don t see the importance of giving to universities while there are people out there dying of cancer and other incurable diseases. It is, therefore, these institutions duty to make it clear to the public that most of the research they make involve finding solutions to real-world problems.
Thanks to technology, higher institutions can now conduct direct marketing to possible donors and send messages to millions of people.
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