Wednesday, 12 October 2016

Learn How To Grow Your Advisory Business To The Next Level

By Scott Smyle


Exactly how do you attract extremely high net worth clients - over $1 million or even $5 million? What about higher? Should you be working as a professional planner? You might well be thinking about how you can move your business to the next level. The direction you need to go is to take the steps to become a truly comprehensive advisor.

A truly comprehensive advisor is not quite the same thing as a professional planner - they work with clients and businesses with a very high net worth, and regularly deal with strategies to avoid paying unnecessary estate taxes and with multi-generational relationships affected by large potential inheritances. If your advisory business deals with large amounts of money, then you need to develop the skills to these kinds of clients. Making this transition can be challenging - and the right technological solutions can make a huge different. Adding software to the mix that allows you to track your client's non-monetary values and factors helps build relationships, whilst keeping their information secure.

You need to offer value added services to compete in today's market, which means you need to start thinking about what you can do to stand out from other advisory businesses. Rather than compete on price, you can differentiate by developing stronger relationships with your clients. You need to acquire software and solutions, as well as a growth-producing partner, to help you improve those relationships and find clients with higher net worth - and thus clients who can pay higher fees for better service rather than going for the lowest bidder.

If working with high net worth families it is vital not just to be known and trusted by the "head" of the family, but to build relationships across generations. This means keeping track of what is of value to every member of the family.

Professional software solutions can also help you deal with these issues, by providing services that both you and your clients can use to get the most from your relationship. When you lead with sound advice and follow that up with a comprehensive platform you will attract more quality clients that can help your own earning potential.

Choose technology that was built with the professional advisors and their clientele in mind. Your clients will be astonished at how well you can keep up with the important wants and needs they have with something more personalized.

Grow your advisory firm to the next level by choosing a platform for growth producing and software solutions that help you solidify relationships, referrals and grow your business.




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